Insights on expert networks, market research, UX research, and AI training from the CleverX team.
182 articles
Moderated and unmoderated usability testing both work, but for very different things. This article breaks down when to use each method, what you gain and give up with both, and a step-by-step workflow for combining them across a product cycle.
The products that find product-market fit fastest are almost always built by teams that talked to users early, often, and before they had money to spend on research platforms.
Maze and CleverX were built for different primary jobs. Maze is for design teams running fast Figma prototype tests. CleverX is for research programs that need professional participant access, moderated sessions, and qualitative research at scale. Here is how to choose.
UX research connects product teams to the people they build for. This covers what researchers actually do, why it matters, the core methods, and how to start if your team is just getting going.
Guerrilla testing is informal usability research done with whoever is available, no recruitment, no budget, no scheduling overhead. It is not a replacement for structured research, but it is substantially better than shipping without any user feedback at all.
Five-second testing shows participants a design for five seconds and asks what they remember. It is one of the fastest ways to validate whether a page communicates the right message before users decide to stay or leave.
Customer discovery interviews surface the problems worth solving before you commit to building anything. This covers the full process: who to recruit, how to structure the conversation, which questions produce reliable data, and how to analyze what you hear.
Design thinking research is not one-size-fits-all. Each phase calls for different methods: generative exploration at the start, synthesis in the middle, evaluative testing at the end. This maps the right research activities to each phase.
JTBD research doesn't ask users what they think of your product. It asks why they decided to change their behavior in the first place. The switch interview structure, job statement framework, and analysis approach covered here produce insight that standard user interviews rarely surface.
UserTesting and CleverX compete for the same research program budgets but were built around different assumptions about what research programs need most. Here is how they differ on panel depth, AI capabilities, pricing, and B2B research fit.
The System Usability Scale transforms vague impressions about ease of use into numerical scores enabling comparison and improvement tracking. Learn how to measure usability systematically and make evidence-based design decisions.
AI is transforming the research landscape, automating tasks that once took hours and redefining how research is conducted.