Market Research
Sex and gender survey questions: a guide to inclusive design
Most surveys still get sex and gender questions wrong. Here is what to do instead, and why it affects your data quality.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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167 articles
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Market Research
Bringing Real-World Magic to Virtual Events
Virtual events can be effective if objectives are clear, the right format is used, and creative content delivery methods are employed to engage audiences.
Market Research
Cognitive Biases: How they Help your Identity and Work
While some cognitive biases can lead to blind spots, many serve important positive functions in enabling effective decision making, motivation, and human interaction in a business context.
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Market research insights engine: people and process
69% of top research firms collaborate across functions. Are your team's skills and processes set up the same way? Here is what the best get right.
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Hidden Elements That Can Make Or Break Your Survey
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools
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Insights engine: how research teams work on what matters
Most analytics investments fail to deliver value. The difference is not better data or fancier tools: it is knowing which questions to ask first.
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Design thinking in market research: methods and principles
Why do design-led companies outperform rivals by 211%? The answer starts with one shift: putting the user before the solution.
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23 Best Practices To Negotiate Technology Contracts In 2020
IT contract negotiations should cover 23 key areas spanning definitions, principles, risk, compliance, pricing, deliverables and more to ensure a balanced, successful relationship.
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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally
Competitive analysis, benchmarking performance metrics, and extracting insights from descriptive statistics are powerful ways to develop market intelligence to outperform rivals.
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How To Begin Your Digital Transformation Journey?
Digital transformation requires assessing goals, gaps, opportunities and internal capabilities to develop a phased roadmap, ensure leadership alignment and enable a new mindset and way of operating.
Market Research
Tacit knowledge: your organization’s competitive advantage
SpaceX built its edge by accessing experts with hard-won knowledge. Here's why tacit knowledge is the competitive moat most companies overlook.