Market Research
Ready to Make your Surveys Work this 2021?
Surveys remain a valuable tool for consumer research in 2021 when used strategically to test products, spot trends, and more.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
167 articles
Page 13
Market Research
Reverse Mentorship: Breathing Life into Corporate Hierarchy
Reverse mentoring between younger and older employees fosters cross-generational learning, tech skills, empathy and innovation.
Market Research
Scenario planning for crisis management: a practical guide
What separates leaders who thrive in a crisis from those who freeze? Scenario planning. Here is how to build plausible futures before uncertainty hits.
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Data visualization basics: chart design for research
Which chart type makes your data easier to read? A practical breakdown of 7 formats, from waffle charts to diverging bar, with design rules that stick.
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Chatbot market research: how AI bots improve insights
AI-powered chatbots are quietly changing how researchers collect data. Discover why conversations beat traditional surveys for real-time insights.
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Yes, your market research helps brand positioning
Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.
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Woke consumer trends: how brands can stay relevant
Your old playbook will not work on the post-pandemic consumer. Discover what the woke customer actually values and how smart brands are adapting.
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Human vs AI transcription: which is right for your research?
Speed or accuracy: AI transcription can finish a 2-hour recording in under 30 minutes, but human transcriptionists catch what machines miss.
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Are you team quantity or team quality?
Combining qualitative and quantitative market research methods provides the most meaningful insights to inform business decisions.
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Market research trends: what changed and what's next
Which 2021 market research forecasts actually came true? Revisit the predictions on AI, privacy, and agile methods to see what the data showed.
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Customer Research: CANOE Personality Test Help?
The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.
Market Research
5 Things to Look for When you Hire a Consultant
When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.