Market Research
Customer Research: CANOE Personality Test Help?
The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
135 articles
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Market Research
5 Things to Look for When you Hire a Consultant
When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.
Market Research
Sex & Gender: How to Make your Survey Less Flawed
Market research surveys should provide inclusive, non-binary gender identity options to improve respondent experience and data quality.
Market Research
Bringing Real-World Magic to Virtual Events
Virtual events can be effective if objectives are clear, the right format is used, and creative content delivery methods are employed to engage audiences.
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Cognitive Biases: How they Help your Identity and Work
While some cognitive biases can lead to blind spots, many serve important positive functions in enabling effective decision making, motivation, and human interaction in a business context.
Market Research
The Insights Engine: The People & the Processes
Market research success requires the right combination of analytical and intuitive thinking, business focus, storytelling skills, data synthesis, independence, collaboration and a forward-looking approach.
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Hidden Elements That Can Make Or Break Your Survey
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools
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Privacy Shield Down. What’s Next?
With the EU-US Privacy Shield invalidated, companies should proactively partner with privacy groups, build user trust, and self-regulate data practices to balance business needs with privacy.
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Privacy & Personalization: What Gen C Wants Today
Connected consumers expect personalized, transparent digital experiences from brands they engage with, enabled by sharing data in exchange for value.
Market Research
The Insights Engine: Work On Stuff That Matters
Market research teams can deliver strategic impact by focusing on business priorities, developing multi-faceted capabilities, and constantly asking "Where to play?" "How to win?" and "What's next?"
Market Research
23 Best Practices To Negotiate Technology Contracts In 2020
IT contract negotiations should cover 23 key areas spanning definitions, principles, risk, compliance, pricing, deliverables and more to ensure a balanced, successful relationship.
Market Research
3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally
Competitive analysis, benchmarking performance metrics, and extracting insights from descriptive statistics are powerful ways to develop market intelligence to outperform rivals.