Market Research
Getting your Research Question Right
Asking the right research question is crucial for gaining reliable answers to important business questions through research.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
135 articles
Page 10
Market Research
Consumer Research: Seeing is Believing
Visual communication and metaphors are highly influential in consumer research as the brain processes visuals more powerfully.
Market Research
Ready to Make your Surveys Work this 2021?
Surveys remain a valuable tool for consumer research in 2021 when used strategically to test products, spot trends, and more.
Market Research
Reverse Mentorship: Breathing Life into Corporate Hierarchy
Reverse mentoring between younger and older employees fosters cross-generational learning, tech skills, empathy and innovation.
Market Research
Scenario Planning: Gaining Mastery during Crises
Scenario planning helps prepare for uncertain futures by exploring probable scenarios and their implications rather than relying on predictions or intuition.
Market Research
The design basics of charts & data visualization
Master the art of research data visualization with this guide, offering practical tips and chart options to make your insights clear, engaging, and impactful.
Market Research
This 2021, market research ties the knot with chat bots
Chatbots are becoming an important tool in market research to automate conversations, deliver insights and improve CX.
Market Research
Yes, your market research helps brand positioning
Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.
Market Research
Staying Woke for the Woke Customer
In a post-pandemic world, brands must adapt to "woke" consumers who prioritize community, sustainability, digital experiences, health and new ways of living.
Market Research
Transcriptions: Mind Versus Machine
While machine transcription is fast, human transcriptionists remain essential for accuracy, context, and connecting with audiences in meaningful ways.
Market Research
Are you team quantity or team quality?
Combining qualitative and quantitative market research methods provides the most meaningful insights to inform business decisions.
Market Research
The Forecast for Market Research in 2021
Market research in 2021 will be shaped by trends like AI, chatbots, agile methods, online qualitative research, social listening, and data privacy focus.