Insights on expert networks, market research, UX research, and AI training from the CleverX team.
118 articles
Market research success requires the right combination of analytical and intuitive thinking, business focus, storytelling skills, data synthesis, independence, collaboration and a forward-looking approach.
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools
With the EU-US Privacy Shield invalidated, companies should proactively partner with privacy groups, build user trust, and self-regulate data practices to balance business needs with privacy.
Connected consumers expect personalized, transparent digital experiences from brands they engage with, enabled by sharing data in exchange for value.
Market research teams can deliver strategic impact by focusing on business priorities, developing multi-faceted capabilities, and constantly asking "Where to play?" "How to win?" and "What's next?"
IT contract negotiations should cover 23 key areas spanning definitions, principles, risk, compliance, pricing, deliverables and more to ensure a balanced, successful relationship.
Competitive analysis, benchmarking performance metrics, and extracting insights from descriptive statistics are powerful ways to develop market intelligence to outperform rivals.
Market research firms must proactively champion cultural changes across leadership, customer focus, value proposition, employees, and processes to remain relevant post-pandemic.
Digital transformation requires assessing goals, gaps, opportunities and internal capabilities to develop a phased roadmap, ensure leadership alignment and enable a new mindset and way of operating.
Enabling access to and application of tacit knowledge from experienced practitioners, not just documented information, provides a major source of competitive advantage for organizations.