Search results for: b2b marketing

B2B Marketing Research: Processes and tips for effective market research

B2B market research: Processes and tips for effective market research

The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips...
Sonali
Dec 5, 2022 4 min read
The intersection of market research and branding strategy

The intersection of market research and branding strategy

Businesses often make mistakes when they assume that market research can only be applied to derive data-based insights — that its...
Sonali
Feb 13, 2023 3 min read

Leveraging customer reviews for effective market research

In the 21st century, buyers prioritize doing product research before buying anything, leaving little opportunities for statistics providers to influence purchase...
Sonali
Nov 15, 2023 4 min read

Creating an effective buyer persona: A step-by-step guide to actionable insights

Importance of creating an effective Buyer Persona: A step-by-step guide to actionable Insights An ideal consumer is fictitiously portrayed, and a...
Sonali
Jul 24, 2023 9 min read

Understanding the Importance of Buyer Personas in Market Research

Buyer personas are a vital tool for firms looking to successfully understand and target their customers and play a key part...
Sonali
Jul 22, 2023 9 min read
Organization

Everything you need to know about Market Sizing, its Approaches and Techniques

Techniques of Market Sizing Many businesses are familiar with the concept of market sizing but not all are capable to incorporate...
Sonali
Apr 20, 2023 3 min read
Research panel providers: A quick overview

Research panel providers: A quick overview

Research panel providers are the medium between businesses looking for insights and audiences willing to share their knowledge & opinion.
Sonali
Sep 26, 2022 4 min read

Micro consulting: The Future of Consulting 

The post-pandemic world has entered an era of powerful disruptions. COVID-19 has accelerated phenomenal changes in key areas, consolidating years of...
Rachel
Nov 2, 2021 10 min read
Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
Dec 7, 2020 3 min read
Privacy

Privacy & Personalization: What Gen C Wants Today

“All of us are secure, or none of us are.”  Edward Snowden   Funny how we can evaluate this fact in...
Rachel
Nov 4, 2020 3 min read