Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
AI in Market Research
Can generative AI promote a human-centered approach?
Generative AI can promote a human-centered approach in market research by analyzing data, segmenting customers, predicting trends, and automating insights.
Data Privacy
Protection of the Research Participants Data
Protecting research participants' data involves informed consent, data encryption, regular monitoring, employee training, and compliance with industry standards.
Data Privacy
Tips to improve your surveys with panel providers
A practical guide for researchers on optimizing survey design and execution when working with panel providers, including best practices for participant engagement and data quality.
Data Privacy
Data privacy and security: Tips to consider as a researcher
Essential guidelines for researchers on protecting participant data, maintaining privacy, and implementing security measures in research studies.
User Experience
How to create the best user research plan?
Creating an effective user research plan involves defining goals, identifying the target audience, choosing methods, developing a timeline, and incorporating findings into product development.
Market Research
B2B market research: Processes and tips for effective market research
A detailed overview of B2B market research methodologies, benefits, and practical tips for implementing effective research strategies in the business-to-business sector.
Market Research
9 ways to find new market opportunities for your business
Finding new market opportunities involves analyzing customer beliefs, identifying innovations, adapting sustainability, improving existing frameworks, and conducting competition and environment analyses.
Market Research
The future of work in the expert network industry
The future of work in the expert network industry is shaped by providing solutions to shortages, growing freelance opportunities, and technological developments.
Future Of Work
Gig economy: How is it changing the workforce?
The gig economy is changing the workforce by providing flexibility, mutual benefits for workers and employers, and opportunities for freelancers, enabled by technology
Market Research
Research panel providers: A quick overview
A detailed exploration of research panel providers, their functioning, benefits, limitations, and best practices for businesses seeking market research insights.
Future Of Work
Six expensive mistakes to avoid in market research
A comprehensive guide identifying critical market research pitfalls including bias management, audience targeting, incentive design, and data utilization, with practical solutions to avoid them.
Market Research
Types of secondary research
Secondary research sources include online data, libraries, government/non-government agencies, learning institutions, and commercial information.
Market Research
Pricing market research projects: Four things to keep in mind
Pricing market research projects involves understanding financing needs, exploring options, planning primary research budgets, and maintaining cost and information awareness.