The intersection of market research and branding strategy
A strategic guide on how market research can enhance branding efforts by providing insights into consumer behavior, competition analysis, and market positioning.
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
A strategic guide on how market research can enhance branding efforts by providing insights into consumer behavior, competition analysis, and market positioning.
A comprehensive guide on combining customer journey mapping with market research to improve customer experience, featuring case studies from Starbucks and Amazon, and practical steps for businesses to implement this integrated approach.
Improving customer feedback through survey panels requires choosing the right provider, optimizing survey design, and encouraging participation.
Market sizing involves evaluating the potential number of customers and revenue within a given market using top-down, bottom-up, and other techniques.
Protecting research participants' data involves informed consent, data encryption, regular monitoring, employee training, and compliance with industry standards.
A practical guide for researchers on optimizing survey design and execution when working with panel providers, including best practices for participant engagement and data quality.
Essential guidelines for researchers on protecting participant data, maintaining privacy, and implementing security measures in research studies.
Creating an effective user research plan involves defining goals, identifying the target audience, choosing methods, developing a timeline, and incorporating findings into product development.
A detailed overview of B2B market research methodologies, benefits, and practical tips for implementing effective research strategies in the business-to-business sector.
Finding new market opportunities involves analyzing customer beliefs, identifying innovations, adapting sustainability, improving existing frameworks, and conducting competition and environment analyses.
The future of work in the expert network industry is shaped by providing solutions to shortages, growing freelance opportunities, and technological developments.
The gig economy is changing the workforce by providing flexibility, mutual benefits for workers and employers, and opportunities for freelancers, enabled by technology