Episode 1 · 5:10
The Power of Personas — Building for Real People
Inaugural episode exploring how personas serve as bridges between teams and user understanding. Covers creation best practices, common pitfalls, and real-world applications from companies like Spotify and Airbnb.
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Episode Overview
In this inaugural episode of The User Condition, we explore how personas serve as bridges between teams and user understanding.
Topics Covered
- Why personas matter for product teams
- Creation best practices and frameworks
- Common pitfalls to avoid
- Real-world applications from companies like Spotify and Airbnb
Key Takeaways
- Personas are bridges - They connect design, engineering, and business teams with real user needs
- Research-backed personas - The best personas are built on actual user research, not assumptions
- Living documents - Personas should evolve as you learn more about your users