Maze pricing plans explained: what you get in 2026
Maze's free plan covers basic prototype tests, but qualitative depth requires a paid tier. Here is what each plan actually unlocks and who it suits best.
Maze pricing plans explained: what you get in 2026
Maze charges primarily by seat. Its free plan supports one active study with up to 30 responses; paid plans start at roughly $99 per month for a single seat and scale to custom enterprise pricing for larger teams.
This breakdown covers what each Maze tier includes, where the practical limits appear, and when a different tool makes more sense for your research stack.
Overview of Maze’s pricing structure
Maze organises its plans around four tiers: Free, Starter, Team, and Enterprise. The main levers are the number of seats (users who can create and manage studies), response limits per study, and access to collaboration and integration features.
Unlike tools that charge per session or per study run, Maze’s core pricing is seat-based. That means the question is less “how often do I run tests” and more “how many people on my team need to create research.”
| Plan | Price (approx.) | Seats | Key limits |
|---|---|---|---|
| Free | $0 | 1 | 1 active study, 30 responses per study |
| Starter | ~$99/month | 1 | Unlimited studies, unlimited responses |
| Team | ~$249/month | 3+ | Multi-seat, advanced collaboration, integrations |
| Enterprise | Custom | Custom | SSO, custom contracts, dedicated support |
Prices above are based on publicly listed information as of mid-2026. Check Maze’s official pricing page for current figures before committing.
Free plan: what it actually covers
The free plan lets you build and run one active study at a time. You get access to Maze’s core test types: prototype tests (Figma, InVision, Sketch), maze tests, five-second tests, and card sorting. Each study caps at 30 responses.
Who it suits: solo designers or researchers who want occasional unmoderated prototype validation and are comfortable running studies sequentially rather than in parallel. The 30-response cap is enough for basic directional insight but thin for statistical confidence.
What you will not get on free: team workspaces, clip reels for qualitative video highlights, Jira or Slack integrations, or access to Maze’s optional participant panel.
Starter plan: the solo researcher tier
The Starter plan removes the active-study cap and the 30-response limit, giving a single user unlimited studies and unlimited responses. This is the practical minimum for a researcher running continuous discovery: concept tests, task-completion flows, and preference tests without worrying about hitting a wall mid-sprint.
At around $99 per month (closer to $75 when billed annually), Starter is competitively priced for individual contributors. The main constraint is the single seat. If a second designer or product manager wants to create their own studies, they need a separate account or you both need to upgrade to Team.
Other Starter features to know:
- Basic analytics and path analysis
- Exportable results (CSV and PDF)
- Figma, Marvel, InVision, and AdobeXD prototype integrations
- Access to Maze’s research panel (panel responses billed separately per response)
Team plan: built for cross-functional squads
The Team plan starts at roughly $249 per month for three seats, with additional seats available at an incremental per-seat rate. This is where Maze becomes a proper collaborative research hub for product squads.
Key additions over Starter include:
- Shared team workspace with role-based permissions (admin, editor, viewer)
- Clip reels for compiling video moments from open-question responses
- Jira, Confluence, and Slack integrations for closing the loop with engineering
- Priority support
Teams running design sprints or continuous discovery across multiple product areas will find the parallel study capacity and shared workspace genuinely useful. The per-seat pricing can add up quickly at larger organisations, which is where Enterprise conversations typically start.
Enterprise: custom pricing for larger organisations
Maze Enterprise is priced by negotiation and targeted at companies that need single sign-on (SSO), audit logs, custom data retention policies, dedicated onboarding, and SLA-backed support. Procurement teams that require data processing agreements (DPAs) and security reviews will also need to engage Enterprise sales.
There is no publicly listed Enterprise price. Budget conversations typically start in the range that makes sense for a dedicated research tool covering 10 or more active users, but Maze will configure a quote based on seat count, usage patterns, and required integrations.
Maze’s built-in participant panel: how it is priced
Maze offers an optional participant panel called Maze Panel. This is billed separately from the plan subscription, per response collected through the panel. The per-response cost varies by audience targeting and is not bundled into any fixed plan tier.
This model is worth understanding before you budget. If you plan to recruit through Maze Panel regularly, your actual monthly spend can exceed the plan price substantially depending on study volume and audience specificity. For niche B2B audiences (specific job titles, company sizes, industries), panel costs per response rise quickly and supply can be limited.
Researchers who need verified professionals, enterprise buyers, or technical roles often find that Maze Panel is better supplemented with a dedicated recruitment platform that can guarantee screened, verified participants at scale.
Comparing Maze plans: which tier fits your workflow?
| Use case | Recommended plan |
|---|---|
| Occasional prototype test, single researcher | Free |
| Continuous discovery, solo UX researcher | Starter |
| Cross-functional product squad (3-10 people) | Team |
| Enterprise with SSO and compliance requirements | Enterprise |
| Need verified B2B participants at scale | Supplement with dedicated recruitment |
What Maze does not cover
Maze is purpose-built for unmoderated, self-paced prototype and concept testing. That focus means a few things sit outside its native capability:
Moderated interviews. Maze does not include a live interview tool. If your research sprint calls for moderated sessions alongside unmoderated tests, you will need a second platform.
Verified professional panels. Maze Panel is a general consumer panel. Recruiting enterprise buyers, compliance officers, clinicians, or developers with specific stack experience requires a platform with professional vetting and screener verification.
Multi-method research. Survey tools, diary studies, and longitudinal research are not part of Maze’s toolset. Teams doing broader mixed-method work often pair Maze with a more flexible research operations platform.
For teams that regularly need verified B2B participants alongside unmoderated testing, a platform like CleverX covers both in one workflow: prototype test recruitment from a screened professional panel, plus AI-moderated interview capabilities when you need qualitative depth.
Frequently asked questions
Does Maze have a free plan?
Yes. Maze offers a permanent free plan that allows one active study at a time with up to 30 responses per study. It supports basic prototype testing, maze tests, and five-second tests. The free tier is useful for lightweight validation but lacks team collaboration features and advanced reporting.
How much does Maze cost per month?
Maze’s Starter plan is priced at around $99 per month (or less when billed annually) for a single seat. The Team plan starts at approximately $249 per month for three seats. Enterprise pricing is custom. All figures are based on publicly listed information as of mid-2026; check Maze’s official pricing page for the latest numbers.
What is a ‘response’ in Maze?
A response is a single completed test submission from one participant. Maze counts responses per study, and free plan users are capped at 30 responses per active study. Paid plans lift or remove this cap depending on the tier. If you are running large-scale unmoderated tests, the free cap will fill quickly even on a small panel.
Does Maze charge per seat or per study?
Maze charges primarily per seat (user account), not per study. The Starter plan covers one seat and Team plans bundle multiple seats. However, certain integrations and panel access features are gated behind higher tiers regardless of seat count, so it is worth checking what a single seat on the Starter plan actually unlocks for your workflow.
What does the Maze Team plan add over Starter?
The Team plan adds multi-seat collaboration, role-based permissions, shared workspaces, advanced clip reels, and integrations with tools such as Jira and Confluence. It is designed for cross-functional product and UX teams that need to run research in parallel and share results without exporting to separate documents.
When should I consider a Maze alternative?
Consider an alternative when you need to recruit niche or verified B2B participants (Maze’s built-in panel skews consumer), when you need live moderated interviews alongside prototype tests, or when your team needs a broader multi-method workflow. Platforms with a verified professional panel and AI-moderated interview capabilities cover these gaps without requiring a separate recruitment tool.
Related reading
If you are evaluating Maze alongside other tools, these comparisons cover the key trade-offs in depth: