Market Research
Data visualization basics: chart design for research
Which chart type makes your data easier to read? A practical breakdown of 7 formats, from waffle charts to diverging bar, with design rules that stick.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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Market Research
Chatbot market research: how AI bots improve insights
AI-powered chatbots are quietly changing how researchers collect data. Discover why conversations beat traditional surveys for real-time insights.
Market Research
Yes, your market research helps brand positioning
Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.
Market Research
Woke consumer trends: how brands can stay relevant
Your old playbook will not work on the post-pandemic consumer. Discover what the woke customer actually values and how smart brands are adapting.
Market Research
Human vs AI transcription: which is right for your research?
Speed or accuracy: AI transcription can finish a 2-hour recording in under 30 minutes, but human transcriptionists catch what machines miss.
Market Research
Are you team quantity or team quality?
Combining qualitative and quantitative market research methods provides the most meaningful insights to inform business decisions.
Market Research
Market research trends: what changed and what's next
Which 2021 market research forecasts actually came true? Revisit the predictions on AI, privacy, and agile methods to see what the data showed.
Market Research
Customer Research: CANOE Personality Test Help?
The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.
Market Research
5 Things to Look for When you Hire a Consultant
When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.
Market Research
Sex and gender survey questions: a guide to inclusive design
Most surveys still get sex and gender questions wrong. Here is what to do instead, and why it affects your data quality.
Expert Networks
5 Reasons People Don't Trust Consultants & How To Help It
Consultants can overcome client distrust by leveraging their outsider perspective, communicating clearly, focusing on core issues, and providing extra value.
Market Research
Bringing Real-World Magic to Virtual Events
Virtual events can be effective if objectives are clear, the right format is used, and creative content delivery methods are employed to engage audiences.