Market Research
Ideal customer profile: how to identify yours
Most businesses target too broadly and lose sales. Here is how to define your ideal customer profile and focus your marketing where it actually converts.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Page 76
Market Research
Social media market research: Meta vs X compared
Meta and X attract different audiences and reward different tactics. Which platform gives your research better signal, and how do you use both?
Market Research
US fintech market trends: what's shaping finance in 2026
Ninety percent of Americans already use a fintech app. But which trends are actually reshaping US financial services right now? Here's what to watch.
Market Research
US healthtech market trends: what's shaping 2026
AI, wearables, and telemedicine are rewriting how US healthcare works. Here is which healthtech trends are gaining real traction in 2026.
Market Research
Virtual reality market research: uses, guide, and examples
Can a VR headset replace a focus group? Explore the immersive methods reshaping how brands study consumer behaviour, with case studies from Ford and Walmart.
Market Research
Company growth benchmarking: key factors and metrics
What separates fast-growing companies from stagnant ones? Often it comes down to the benchmarks they set and how consistently they act on them.
Market Research
Empathy in market research: A key factor for success
Empathy in market research helps businesses understand customer needs, develop targeted solutions, and build strong relationships.
Market Research
Creating an effective buyer persona: A step-by-step guide to actionable insights
Buyer personas help understand target customers, customize marketing efforts, and develop effective products and services.
Market Research
Buyer personas in market research: a practical guide
Most market research sits in a spreadsheet. Buyer personas turn that data into a customer you can actually build and sell for.
Market Research
Augmented reality in market research: A guide
A thorough grasp of consumers and their constantly shifting tastes is necessary to stay ahead of the competition in today's quickly changing market
Market Research
Virtual reality in market research: A guide
Virtual reality in market research enables realistic simulations, immersive experiences, and deeper consumer insights for product development and marketing strategies.
User Research
CX Case Study: Brands that cracked market research
Case studies demonstrate how brands like Nike, Netflix, Ford, McDonald's, and Coca-Cola successfully utilize market research to understand customers and drive growth.