Market Research
Yes, your market research helps brand positioning
Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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Market Research
Staying Woke for the Woke Customer
In a post-pandemic world, brands must adapt to "woke" consumers who prioritize community, sustainability, digital experiences, health and new ways of living.
Market Research
Transcriptions: Mind Versus Machine
While machine transcription is fast, human transcriptionists remain essential for accuracy, context, and connecting with audiences in meaningful ways.
Market Research
Are you team quantity or team quality?
Combining qualitative and quantitative market research methods provides the most meaningful insights to inform business decisions.
Market Research
The Forecast for Market Research in 2021
Market research in 2021 will be shaped by trends like AI, chatbots, agile methods, online qualitative research, social listening, and data privacy focus.
Market Research
Customer Research: CANOE Personality Test Help?
The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.
Market Research
5 Things to Look for When you Hire a Consultant
When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.
Market Research
Sex & Gender: How to Make your Survey Less Flawed
Market research surveys should provide inclusive, non-binary gender identity options to improve respondent experience and data quality.
Expert Networks
5 Reasons People Don't Trust Consultants & How To Help It
Consultants can overcome client distrust by leveraging their outsider perspective, communicating clearly, focusing on core issues, and providing extra value.
Market Research
Bringing Real-World Magic to Virtual Events
Virtual events can be effective if objectives are clear, the right format is used, and creative content delivery methods are employed to engage audiences.
Market Research
Cognitive Biases: How they Help your Identity and Work
While some cognitive biases can lead to blind spots, many serve important positive functions in enabling effective decision making, motivation, and human interaction in a business context.
Market Research
The Insights Engine: The People & the Processes
Market research success requires the right combination of analytical and intuitive thinking, business focus, storytelling skills, data synthesis, independence, collaboration and a forward-looking approach.