Katherine Farron

Brittain Wynyard are New Zealand's foremost marketer and distributor of sporting, outdoor lifestyle and fashion brands. My role is to lead Pat Menzies and SOLECT retail brands through a growth phase. Key roles and responsibilities: - Leading and managing 2 multi-brand footwear brands across all consumer touchpoints -Execution of Marketing Calendars - Coordinating execution of both websites -Developing brands strategic direction and relationships with customers -Evolving and executing EDM and digital channels -Managing external agencies - Managing a marketing coordinator & graphic designer

Postie has an extensive range of women's, men’s & kids clothing, underwear and sleepwear along with a selection of essential health and beauty products. Postie+ has 64 stores nationwide plus a eCommerce store and delivers to all of New Zealand. I am responsible for maximising online sales and potential eCommerce growth and meeting or exceeding daily online sales budgets. This includes: - Day to day website operation -Website content and stock management -Website optimisation and development roadmap -Website projects and ecommerce strategy implementation -SEO & SEM -Reporting, research and competitor analysis -EDM transactional and CRM emails My role also plays a key role in the day-to-day running of the digital customer communications programme using the Emarsys marketing automation platform, as a part of delivering fully integrated marketing campaigns to market with the wider marketing team.

North Beach is one of New Zealand's largest skate, surf and streetwear retailers stocking over 160 brands from huge international brands to locally grown legends. This fast-paced management role required me to plan, execute & report on creative marketing initiatives to generate revenue through 13 brick-and-mortar & an e-commerce store, plus manage a marketing team of three. - Digital Marketing - Marketing strategy - Email marketing - Planned and executed campaigns and activity across all channels - Managed marketing budgets - Managed and nurtured brand relationships across 160+ brands -Managed agencies across paid search marketing

Tertiary Education Commission lead the Government’s relationship with the tertiary education sector in New Zealand and provide career services from education to employment. This broad marketing role included management of the careers.govt.nz social media channels, event management and marketing support. -Social media community management -Content creation - External Communications - Internal Communications - Social media strategy - Campaign management - Social media advertising

Relationship Management Underwriting and Risk selection Customer Service Business Excellence and Process Improvement Sales support planning - contributing to the design,development and implementation Managing workloads effectively