A day in the life of a delivery driver, verified in the screener

A design research team partnered with CleverX to capture the day-to-day experience of delivery drivers for a major online retailer's delivery program, including their vehicle, tools, and routes. The goal was 20-minute video interviews with a set number of drivers who mainly operate a specific electric delivery van.

• The study needed active route drivers, not owners, dispatchers, or managers.
• A quota of drivers of one specific, newer, less-common electric van was required.
• The vehicle someone drives is easy to overstate and hard to confirm.

CleverX used video interviews and built a knowledge check into the screener.

• Video format let the team see the cab and cargo area, not just hear about it.
• The screener layered driving status, main vehicle, and route type, while tracking the quota.
• A knowledge question asked about a specific feature only real drivers of that van would know.
• The moderator ran a warm day-in-the-life conversation about loading, parking, and comfort.

• 72% qualification (21 of 29) despite requiring a specific, less-common vehicle.
• 82% of respondents confirmed the target van as their main vehicle.
• 100% completion (12 of 12), with most drivers doing well over 100 stops a day.

• A knowledge-based screener question confirms a hard-to-fake detail with no extra effort for the participant.
• Video format adds real value for hands-on, in-context research.
• Clear exclusion rules matter as much as inclusion rules for a true frontline sample.