market research

Crisis

Scenario Planning: Gaining Mastery during Crises

Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them.  Scenarios,...
Rachel
3 min read
Customer

Staying Woke for the Woke Customer

Let’s take a moment to put 2020 to rest.  Moment over.  Here’s an existential crisis for businesses to grapple with. What...
Rachel
2 min read
Forecast

The Forecast for Market Research in 2021

Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Rachel
5 min read
Personalities

Customer Research: CANOE Personality Test Help?

People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Rachel
3 min read
Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
3 min read
Cognitive bias

Cognitive Biases: How they Help your Identity and Work

FYI, biases are not all bad. Psychologist Martin Seligman told the American Psychology Association in a speech that was to formally...
Rachel
3 min read
Hidden elements

Hidden Elements That Can Make Or Break Your Survey

From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor’s office, surveys are some of...
Rachel
3 min read