AI & Data
Primary data vs. secondary data
A comprehensive comparison of primary and secondary data sources in market research, discussing common mistakes to avoid and best practices for data collection and analysis.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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Market Research
How to conduct an effective voice of market study?
A comprehensive eight-step guide for conducting Voice of Market (VOM) studies, from setting research objectives to implementing findings, designed to help companies gather qualitative insights for strategic decision-making.
Market Research
How to better understand your market and improve your business using market research?
A strategic guide that outlines how market research helps businesses identify unknowns through four key areas: industry characteristics, market potential, competitive landscape, and participant perceptions to drive informed decision-making and growth.
Market Research
Growing application of artificial intelligence in end-use sectors
A comprehensive overview of AI applications across major industries (healthcare, automotive, finance, manufacturing), future use cases, and leading AI companies, highlighting how AI is revolutionizing business operations and projected to boost the world economy by $15.7 trillion by 2030.
Market Research
Key facts about the market research industry
The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins
User Research
The intersection of market research and branding strategy
A strategic guide on how market research can enhance branding efforts by providing insights into consumer behavior, competition analysis, and market positioning.
Market Research
Integration of customer journey mapping and market research
A comprehensive guide on combining customer journey mapping with market research to improve customer experience, featuring case studies from Starbucks and Amazon, and practical steps for businesses to implement this integrated approach.
User Research
Improving customer feedback through survey panels
Improving customer feedback through survey panels requires choosing the right provider, optimizing survey design, and encouraging participation.
Market Research
Market segmentation in market research
Market sizing involves evaluating the potential number of customers and revenue within a given market using top-down, bottom-up, and other techniques.
Research Operations
Protection of the Research Participants Data
Protecting research participants' data involves informed consent, data encryption, regular monitoring, employee training, and compliance with industry standards.
Research Operations
Tips to improve your surveys with panel providers
A practical guide for researchers on optimizing survey design and execution when working with panel providers, including best practices for participant engagement and data quality.
Research Operations
Data privacy and security: Tips to consider as a researcher
Essential guidelines for researchers on protecting participant data, maintaining privacy, and implementing security measures in research studies.