Market Research
Market research insights engine: people and process
69% of top research firms collaborate across functions. Are your team's skills and processes set up the same way? Here is what the best get right.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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179 articles
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Hidden Elements That Can Make Or Break Your Survey
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools
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Privacy Shield invalidated: what research firms must do
Your data transfer framework just got struck down by European courts. Is your research operation ready for what comes next?
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Gen C privacy and personalization: what brands must know
Connected consumers share their data, but only on their terms. What does Gen C actually expect in exchange, and are most brands getting it right?
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Insights engine: how research teams work on what matters
Most analytics investments fail to deliver value. The difference is not better data or fancier tools: it is knowing which questions to ask first.
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Design thinking in market research: methods and principles
Why do design-led companies outperform rivals by 211%? The answer starts with one shift: putting the user before the solution.
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23 Best Practices To Negotiate Technology Contracts In 2020
IT contract negotiations should cover 23 key areas spanning definitions, principles, risk, compliance, pricing, deliverables and more to ensure a balanced, successful relationship.
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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally
Competitive analysis, benchmarking performance metrics, and extracting insights from descriptive statistics are powerful ways to develop market intelligence to outperform rivals.
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Cultural Change: What Would It Take For Your Market Research Firm?
Market research firms must proactively champion cultural changes across leadership, customer focus, value proposition, employees, and processes to remain relevant post-pandemic.
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How To Begin Your Digital Transformation Journey?
Digital transformation requires assessing goals, gaps, opportunities and internal capabilities to develop a phased roadmap, ensure leadership alignment and enable a new mindset and way of operating.
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Tacit knowledge: your organization’s competitive advantage
SpaceX built its edge by accessing experts with hard-won knowledge. Here's why tacit knowledge is the competitive moat most companies overlook.