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market research
Types of secondary research
Different types of secondary research provide an independent opinion when it comes to consulting others about your market and consumer trends.
Pricing market research projects: Four things to keep in mind
Here are some tips to pricing market research projects while understanding if you are doing it the right way or not!
A definitive guide to market research applications
What are the major market research applications that researchers/ marketers take into consideration? Take a look!
What is research design?
A research design creates a minimal bias in data and ensures that there is both trust and accuracy in the collected...
The basics of market research
Market research is the need to understand the viability, demand, and feasibility of what any business offers!
With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?
The marketing and advertising industry is too big to vanish, plus too important for any venture to ignore.
How to find and eliminate fraud response rates in B2B online surveys?
On average, your survey’s results can be affected by 17% of false data. Here's how to find and eliminate fraud response...
How are fraudulent online panel studies impacting your data?
Online panel studies are much helpful to research firms — until they are bogus. Here's how fraudulent online panel studies impact...
Getting your Research Question Right
The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...
Consumer Research: Seeing is Believing
Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
This 2021, market research ties the knot with chat bots
The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
Yes, your market research helps brand positioning
Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
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