All Stories

Gender

Sex & Gender: How to Make your Survey Less Flawed

Changes in definitions and measurements of sex and gender Research shows how the words gender and sex have been “vague, conflated,...
Rachel
2 min read
Hire

5 Things to Look for When you Hire a Consultant

The knowledge expert marketplace is incredibly complex. The space is vulnerable to anyone with minimum qualifications. But, to sift out the...
Rachel
1 min read
Person with hands crossed

5 Reasons People Don’t Trust Consultants & How To Help It

An excerpt from a consultant’s journal on a workday (anon). 8.00 AM Coffee, Emails 9.00 AM Briefs, Delegate 9.30 AM Project...
Rachel
2 min read
Virtual event

Bringing Real-World Magic to Virtual Events

With every passing day, more and more events, business-related or otherwise, are canceled or postponed or gone virtual. In this changing...
Rachel
2 min read
Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
3 min read
Cognitive bias

Cognitive Biases: How they Help your Identity and Work

FYI, biases are not all bad. Psychologist Martin Seligman told the American Psychology Association in a speech that was to formally...
Rachel
3 min read
Hidden elements

Hidden Elements That Can Make Or Break Your Survey

From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor’s office, surveys are some of...
Rachel
3 min read
Privacy

Privacy Shield Down. What’s Next?

Four months ago, the European court struck down the EU-US Privacy Shield, a 2016 transatlantic trade pact that governed data flows....
Rachel
2 min read
Privacy

Privacy & Personalization: What Gen C Wants Today

“All of us are secure, or none of us are.”  Edward Snowden   Funny how we can evaluate this fact in...
Rachel
3 min read
Insights engine

The Insights Engine: Work On Stuff That Matters

Kantar Vermeer studied the role of the insights engine in their report Insights2020. It involved interviews and surveys of more than...
Rachel
3 min read
Design thinking

Design Thinking: What’s Hot In Market Research Today

You’re going to need a smart way to research and innovate when you’re working with other people. And design thinking is...
Rachel
3 min read
Professional

A ‘Way To Play’ In The Insights Profession

It did not necessarily take...
Rachel
1 min read