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Consumer research

Consumer Research: Seeing is Believing

Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Rachel
3 min read
Survey

Ready to Make your Surveys Work this 2021?

Keeping your customers coming back is tough. Leaving businesses to ask one crucial question: How do we know what people want?...
Rachel
2 min read
Reverse mentorship

Reverse Mentorship: Breathing Life into Corporate Hierarchy

It’s not every day we promote unlearning over learning. And yet, we have to do it every day. Seats at the...
Kenneth Oswin Lean
3 min read
Chat bot

This 2021, market research ties the knot with chat bots

The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
Rachel
3 min read
Charts

The design basics of charts & data visualization

How do I effectively display research data? Do you often ask yourself this question? Design and data visualization needs to be easy...
Rachel
2 min read
Market research

Yes, your market research helps brand positioning

Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
Rachel
3 min read
Crisis

Scenario Planning: Gaining Mastery during Crises

Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them.  Scenarios,...
Rachel
3 min read
Customer

Staying Woke for the Woke Customer

Let’s take a moment to put 2020 to rest.  Moment over.  Here’s an existential crisis for businesses to grapple with. What...
Rachel
2 min read
Transcriptionist

Transcriptions: Mind Versus Machine

Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version of “The...
Rachel
3 min read
Quantity or quality

Are you team quantity or team quality?

As a research professional in an increasingly complex and dynamic modern world, are you game for quality or quantity? Or both?...
Rachel
2 min read
Forecast

The Forecast for Market Research in 2021

Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Rachel
5 min read
Personalities

Customer Research: CANOE Personality Test Help?

People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Rachel
3 min read