Market Research
What is quantitative research? Quantitative research is a strategy that uses quantifiable data to uncover marketing patterns and articulate facts. It...
What are focus groups? Focus groups are an exploratory marketing research strategy. They consist of a carefully curated batch of people,...
What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
How do I effectively display research data? Do you often ask yourself this question? Design and data visualization needs to be easy...
Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them. Scenarios,...
Let’s take a moment to put 2020 to rest. Moment over. Here’s an existential crisis for businesses to grapple with. What...
As a research professional in an increasingly complex and dynamic modern world, are you game for quality or quantity? Or both?...
