Market Research

Secondary research provides an independent opinion when it comes to consulting others about your market, competitors, and consumer trends.

Types of secondary research

Different types of secondary research provide an independent opinion when it comes to consulting others about your market and consumer trends.
Sonali
Sep 13, 2022 2 min read
Pricing market research projects: Four things to keep in mind

Pricing market research projects: Four things to keep in mind

Here are some tips to pricing market research projects while understanding if you are doing it the right way or not!
Sonali
Sep 10, 2022 4 min read
Secondary data in market research is information that has already been collected by someone else through various research methods.

Secondary data in market research

Secondary data in market research is information that has already been collected by someone else through various research methods.
Sonali
Sep 9, 2022 4 min read
Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.

Primary data in market research

Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
Sonali
Sep 5, 2022 4 min read
What are the major market research applications that researchers/ marketers take into consideration? Take a look!

A definitive guide to market research applications

What are the major market research applications that researchers/ marketers take into consideration? Take a look!
Sonali
Sep 1, 2022 3 min read
What is research design?

What is research design?

A research design creates a minimal bias in data and ensures that there is both trust and accuracy in the collected...
Sonali
Aug 30, 2022 2 min read
The basics of market research!

The basics of market research

Market research is the need to understand the viability, demand, and feasibility of what any business offers!
Sonali
Aug 30, 2022 2 min read
B2B online surveys: How to fix fraud response rates?

How to find and eliminate fraud response rates in B2B online surveys?

On average, your survey’s results can be affected by 17% of false data. Here's how to find and eliminate fraud response...
Sonali
Aug 18, 2022 4 min read
How Are Fraudulent Online Panel Studies Impacting Your Data?

How are fraudulent online panel studies impacting your data?

Online panel studies are much helpful to research firms — until they are bogus. Here's how fraudulent online panel studies impact...
Sonali
Aug 11, 2022 2 min read

Market Segmentation Vs. Target Markets

Introducing market segmentation Vs. Target Markets Market segmentation is, in essence, the system of determining how to divide a target market...
Rachel
Aug 3, 2021 3 min read

Quantitative Research Versus Qualitative Research

Quantitative Research Quantitative research methods are designed to collect numerical data that help measure variables. It is structured and statistical with...
Rachel
May 22, 2021 5 min read
Business intelligence

A Quick-Start Guide to Business Intelligence

What is business intelligence? Business intelligence (BI) is an umbrella term comprising a variety of strategies, infrastructures, and technologies that analyze...
Rachel
May 18, 2021 5 min read
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