Market Research Industry

Charts

The design basics of charts & data visualization

How do I effectively display research data? Do you often ask yourself this question? Design and data visualization needs to be easy...
Rachel
2 min read
Market research

Yes, your market research helps brand positioning

Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
Rachel
3 min read
Crisis

Scenario Planning: Gaining Mastery during Crises

Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them.  Scenarios,...
Rachel
3 min read
Customer

Staying Woke for the Woke Customer

Let’s take a moment to put 2020 to rest.  Moment over.  Here’s an existential crisis for businesses to grapple with. What...
Rachel
2 min read
Quantity or quality

Are you team quantity or team quality?

As a research professional in an increasingly complex and dynamic modern world, are you game for quality or quantity? Or both?...
Rachel
2 min read
Forecast

The Forecast for Market Research in 2021

Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Rachel
5 min read
Personalities

Customer Research: CANOE Personality Test Help?

People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Rachel
3 min read
Hire

5 Things to Look for When you Hire a Consultant

The knowledge expert marketplace is incredibly complex. The space is vulnerable to anyone with minimum qualifications. But, to sift out the...
Rachel
1 min read
Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
3 min read
Cognitive bias

Cognitive Biases: How they Help your Identity and Work

FYI, biases are not all bad. Psychologist Martin Seligman told the American Psychology Association in a speech that was to formally...
Rachel
3 min read