Market Research Industry

Market Segmentation Vs. Target Markets

Introducing market segmentation Vs. Target Markets Market segmentation is, in essence, the system of determining how to divide a target market...
Rachel
3 min read

Top 8 Business Intelligence Tools Today

What are Business Intelligence Tools? Business Intelligence is an umbrella term that consists of various processes to collect and analyze data....
Rachel
6 min read

Quantitative Research Versus Qualitative Research

Quantitative Research Quantitative research methods are designed to collect numerical data that help measure variables. It is structured and statistical with...
Rachel
5 min read
Business intelligence

A Quick-Start Guide to Business Intelligence

What is business intelligence? Business intelligence (BI) is an umbrella term comprising a variety of strategies, infrastructures, and technologies that analyze...
Rachel
5 min read

Focus Groups: What, How, and Why

What are focus groups? Focus groups are an exploratory marketing research strategy. They consist of a carefully curated batch of people,...
Rachel
4 min read
Qualitative research

A Playbook for Qualitative Research

What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
Rachel
4 min read
Market segmentation

What is Market Segmentation?

What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Rachel
5 min read
Research bias

Research Bias and How to Avoid It

What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Rachel
5 min read
Consumer research

Consumer Research: Seeing is Believing

Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Rachel
3 min read
Chat bot

This 2021, market research ties the knot with chat bots

The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
Rachel
3 min read