Market Research Industry
Market segmentation in market research
Market segmentation in market research helps businesses to understand the audience, growth potential and identify new growth opportunities.
Tips to improve your surveys with panel providers
When working with panel providers, there are certain things that you must not miss. Continue to read tips for effective survey...
How to create the best user research plan?
Creating a user research plan is basically creating a research project in miniature — it demands a lot of attention, clarity,...
B2B market research: Processes and tips for effective market research
The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips...
Research panel providers: A quick overview
Research panel providers are the medium between businesses looking for insights and audiences willing to share their knowledge & opinion.
Types of secondary research
Different types of secondary research provide an independent opinion when it comes to consulting others about your market and consumer trends.
Pricing market research projects: Four things to keep in mind
Here are some tips to pricing market research projects while understanding if you are doing it the right way or not!
Secondary data in market research
Secondary data in market research is information that has already been collected by someone else through various research methods.
Primary data in market research
Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.