Data Quality

Secondary data in market research is information that has already been collected by someone else through various research methods.

Secondary data in market research

Secondary data in market research is information that has already been collected by someone else through various research methods.
Sonali
4 min read
How Are Fraudulent Online Panel Studies Impacting Your Data?

How are fraudulent online panel studies impacting your data?

Online panel studies are much helpful to research firms — until they are bogus. Here's how fraudulent online panel studies impact...
Sonali
2 min read