What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These divisions are based...
What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The error may be...
CleverX has over 3000 experts on the platform today(June 2021). We’re adding 100s of new vetted subject-matter experts onto the network every month. Our...
Keeping your customers coming back is tough. Leaving businesses to ask one crucial question: How do we know what people want? Watching market trends...
The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us, they are making...
Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them. Scenarios, on the other...
Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version of “The Sentence.” It reads:...
