Jim Lillig

Buffalo Grove, United States

Digital Marketing Director at NSI Industries

Expertise

Account Based MarketingAdvertisingBenchmarkingDigital AnalyticsDigital MarketingDigital Marketing StrategyeCommerceBusiness TransformationBusiness Unit Growth StrategyProject ManagementChannel & Distribution Strategy

About

I am a passionate digital marketing professional with over 25 years of experience delivering exceptional results for the companies and clients I have worked with. It is my obsession to create unique, data driven online and event based lead generation and ecommerce experiences that deliver bottom line busting results. I have a strong track record of employing a wide array of digital marketing program management technologies & tactics including programmatic media, SEM (PPC/CPM/CPA, retargeting, native content), SEO, organic & paid social media (IG, YT, FB, TW, LI), email campaigns, video, affiliate marketing, content marketing, marketing automation (Salesforce, Eloqua, etc.), ecommerce (Amazon, Ebay, etc.) and website user experience redesigns. I pride myself in being able to turn inspiration into execution, even in the absence of instruction to deliver results. I have been instrumental in building consensus from multiple cross-functional stakeholders and agency partners to support a test, learn and optimize approach to digital lead generation campaign initiatives supported by deep data analysis of KPI's. I am an accomplished communicator who can provide ongoing team support/leadership, vision and support to Digital Marketing teams to assure attainment of business objectives, as well as the day-to-day execution of digital initiatives across multi-channel digital properties working with multiple stakeholder groups. For me, digital is the hub where existing and new clients will research and make decisions regarding products and services. It is my goal to create data-driven multi-channel strategies that answers their questions and increases deep brand/product engagement. I have endeavored in my entire career to stay at the tip of the spear to lead digital transformation in the organizations I have worked with and look forward to continuing this trajectory for many years to come.

Industries

ecommercedigital marketingdigital strategyMarketing and Advertisingproduct launchB2B MarketingIndustrial MarketingdistributionElectrical/Electronic ManufacturingtoolsManufacturing

Work

Digital Marketing Director

NSI Industries

Jan 2023 - present

Remke Industries was acquired by NSI Industries Inc. My role is to lead my team to strategize, design, implement and optimize all aspects of NSI Industries digital presence online with a specific focus on paid media campaigns. This includes all aspects of display ads, including Google Ads, Bing Ads, programmatic ads, (both IP and Geo-Fenced based) Pay Per Click, Video Ads (including YouTube), Audio, Native and any other format that allows NSI to broadcast its message to highly relevant targeted audiences. This includes being responsible for working with internal teams and aligning outside ad agencies with NSI's goals. The role also includes overseeing all organic and paid Social Media strategies, planning and implementation for all of the brands NSI has acquired. (i.e. LinkedIn, YouTube, Facebook, Twitter, Instagram, etc.) Responsible for generating new digitally based growth ideas to increase engagement at non-digital events such as trade shows and Lunch & Learns. Responsible for all email campaigns and workflow automations associated with Account Based Marketing (ABM) campaigns that flow into the Hubsopt CRM. Works with Channel team to develop sell-through channel marketing campaigns that allows NSI to develop strong locally based relationships with distributors and rep agencies by extending their marketing efforts using pre-packaged campaigns to generate leads for local distribution partners. In general, be their goto person for all digital media campaign buying and optimizing.

Digital Marketing Director

Remke Industries - NSI Industries Brand

Jan 2019 - Jan 2023

Remke Industries is part of the NSI Industries family of brands. Oversee the daily digital ecosystem of brand and campaign email, paid, earned and owned traffic to generate high quality sales engagement opportunities to grow the bottom line. Manage Remke.com's digital activities and grow their automation workflows to deliver a personalized experience through an insightful use of data to anticipate pipeline prospects needs. Inject all customer facing business areas with a digital/mobile first perspective to streamline and remove friction from supporting sales efforts. Work with Customer Service, Product Development, Sales, Finance and Operations to install CRM platform to better support field reps ability to close and increase business. Develop digital marketing campaigns based on specific ideal customer profiles to deliver personalized messaging at scale. There's a lot more, you get the idea - pretty much everything that happens with the brand on the internet or on an app. Oh yea, last thing, have fun doing it.

Digital Marketing Manager - Freelance

Beachwaver Co.

Nov 2018 - Jan 2019

Assisted President and Marketing team in helping shape the brand's digital marketing strategy and implementing optimizations across their digital landscape. Developed multi-channel digital marketing plan and analysis of marketing tactics by channel.

Digital Marketing Manager, Brand

Robert Bosch Tool Corporation NA

Oct 2014 - Mar 2018

Responsible for providing vision, strategy, implementation and optimization of all brand digital marketing activities including media campaign planning, media buying, PPC, display/retargeting, SEO, programmatic, video, mobile, marketing automation/CRM integration, trade show data management, lead generation, social media channel management and online community management (BeThePro.com). Conducted competitor analysis/benchmarking and led teams in creating, curating and optimizing content and creatives used in digital and mobile campaigns. Provided deep analytical insights to support campaign optimizations to achieve growth in user engagement and targeted site traffic. Managed multiple digital and social media agencies and vendors to optimize media spend budgets. Acted as digital subject matter expert for multiple cross-functional teams to ensure brand standards, tone and voice were being adhered to.

Executive Vice President

Wheaten & Wheaten Worldwide, LLC

Dec 2010 - Oct 2012

As EVP at Wheaten & Wheaten I was responsible for creating and launching digital brands for advertiser clients. Managed all partnership and advertiser relationships. Develop new business with existing and new clients for deep online and offline integration of products/services with partners. Concept, provide vision/strategy and execute marketing plans on behalf of agency owned products and/or client owned products and services. Provide top level reporting (P&L, marketing, sales) to all partners on managed projects. Produce marketing communications for all areas of business including white papers, case studies, websites, PR, trade shows, email/newsletters, telemarketing scripts and presentations. Served as project manager for partner initiatives with multiple cross functional teams including in-house and outsourced technical, creative and operational groups. Reviewed all legal and compliance documentation and ensured all campaigns adhered to guidelines. Assisted in managing the in-house performance network, AdFoundry.com. Analyzed all core KPI’s for optimizing conversion funnels and partner relationships.

Director of Business Development

OfferVault

Feb 2010 - Nov 2010

Develop and manage new network vendor relationships within the Cost per Action community. Create marketing materials geared toward extending the Offervault brand including Powerpoint presentations, trade show booths, marketing communications and press releases. Author all website and blog content. Conduct webinars for Offervault publishers. Provide strategy, content and guidance on website redesign. Coordinate all aspects of two Leadership Conferences accounting for over 100 C level executives attending one day conferences in NY and San Francisco. Develop and implement social media strategy for brand. Implement in-house mobile ad buying and direct team of media planners in daily media buying activities. Work with existing network clients to expand marketing opportunities on-site and in alternative outlets.

VP Business Development

MOKO Performance Network

Feb 2010 - Nov 2010

Develop new business partnerships with advertising clients. Concept, design and execute mobile advertising campaigns with advertisers. Work with mobile developers to install OfferMobi code for ad serving. Attend trade shows and mobile marketing conferences to develop new business relationships. Assist in managing the OfferMobi network of publishers. Author press releases, website content, marketing communications and marketing leave-behind materials. Work with mobile publishing partners to increase mobile advertising views. Lead development, creative and operational teams for installation of new campaign creatives. Prepare progress reports for owners.

Director Business Development

Lobster Gram

Nov 2005 - Mar 2007

As Director of Business Development I am in charge of all new business relationships targeting both business gifting (including incentive gifts to employess, present customers and prospects) and personal gifting of the most unique gift in the world, lobsters. I seek out perfomance based relationships online for our affiliate program as well as fee based advertising opportunities for reach to our target markets. I am always looking for companies that can use Lobster Gram's unique gift catalog to build strong internal and external relationships through truly memorable gifts. I also forge relationships for the retail based gift card that Lobster Gram will offer in 2007.

Digital Strategy Director

Synergy Intermedia Consulting

Mar 2005 - Oct 2014

Synergy Intermedia offers a wide range of performance marketing solutions for advertisers and their agencies. Implementing performance based initiatives such as an affiliate program or CPA network distribution, whether direct sale or lead generation based, can have many benefits for advertisers. Unfortunately there are few roadmaps to guide you on your quest for ROI in this arena. Synergy Intermedia helps clients achieve their online performance marketing goals by being able to help companies navigate these unruly waters and make initiatives install and run smoothly. If your company is seeking an entrance into online performance marketing channels, let our experience and industry contacts work for you. To learn more about how Synergy Intermedia can improve your bottom line, please visit our website at www.synergyintermedia.com.

Vice President Marketing

Almond Networks

Jul 2003 - Jun 2005

Responsible for Internet Marketing objectives including MP3Dollars.com and MP3DownloadHQ.com. Managed over 4500 affiliates in the MP3Dollars program paying out over $1M per month to affiliates for sales of subscription based services.

Education

Loyola University Chicago

1987

Phi Delta Theta

1984

Washington University in St. Louis

1984

Fenwick

HS Diploma

1982

Publications

The State of CPA

2010

http://www.jimlillig.com/state_of_CPA.pdf